No single ad measurement methodology works well anymore for brands with multiple points of sale. That is why attribution ...

Google’s new developer hub simplifies access to tools for automation, tracking and scalable campaign management.

Anonym partnered with its fourth major publisher in less than one year as Mozilla's privacy-first ad measurement company ...

2023 was an eventful year in the land of TV ad measurement. Advertisers have grown to expect more tangible results from their TV and streaming ads, rather than just reach and frequency. Programmers, ...

As streaming grows across OTT environments, sophisticated dynamic ad insertion models are expected to meet a widely varying range of viewer and broadcaster expectations. However, well-executed ad ...

Google has built an ad-measurement tool that connects with marketers’ first-party data and is designed to work without browser cookies and other data tools that measure performance based on old ...

The PPC ecosystem is about to undergo significant changes driven by regulation. With regulation updates such as regional consent requirements and Chrome’s deprecation of third-party cookies later this ...

Netflix’s vice president of global ads measurement Julie DeTraglia is exiting the streamer, TheWrap has exclusively learned. DeTraglia, who joined the company in 2022 as it was ramping up its ...

Leaders in ad tech and media are thinking through the risks, especially from brand safety and measurement standpoints. Nada ...

Outdated tracking can’t keep up with privacy changes. Unify first-party data, attribution, MMM, and incrementality to measure real impact.

With the news industry at a critical crossroads, measurement is the lever that can shift advertising’s future. During the ...