AppLovin APP is experiencing a milestone October as it accelerates its transformation from a mobile gaming company into a full-fledged AI-powered advertising powerhouse. The firm has rebranded and ...

Performance marketing has gone through a period of significant automation over the past decade. From advanced audience targeting algorithms to programmatic media buying across digital and traditional ...

Moloco, a player in AI advertising, has announced the launch of Moloco Ads for Performance CTV. Powered by the same AI that has made Moloco a leader in mobile p ...

Kasi Rajeev Oduri is a senior AI and data science leader in ad tech and a member of the IAB shaping advertising standards. In today's AI-driven digital world, the marketing ecosystem has become ...

NEW YORK--(BUSINESS WIRE)--Cognitiv, the leading advanced performance partner powered by deep learning, today announced strong business momentum in 2025, highlighted by 388% growth in ContextGPT™ and ...

As the marketing landscape continues to evolve, so too does the way in which its performance is measured. This is especially true in performance marketing, where data, insights and analytics are ...

Spread the loveThe landscape of performance marketing is constantly evolving, with brands striving to capture consumer attention through innovative campaigns. This week, we spotlight five standout ...

Achieve a balance between brand performance and marketing with a more nuanced approach. Discover the surprising strategy to give brand supremacy. Balancing brand and performance marketing has nothing ...

One standout panel, “Brand as Multiplier: Why We Need to Rethink Brand vs. Performance,” brought together industry experts from WARC, BERA.ai, and System1, who stressed the need to reintegrate ...

A decade of deep learning investment, strengthened by new executive leadership, delivers real-time, privacy-safe performance at scale Cognitiv, the leading advanced performance partner powered by deep ...