The boys of Gen Alpha, children ages 14 and under, are sending nostrils flaring with their newfound love of designer scents. And fancy-fragrance fanatics, like 12-year-old Staten Island "Cologne Kid" ...
It's another Saturday at Sephora and customers are flitting between the crowded aisles to sample the industry's buzziest products. Among the brightly colored displays selling lip gloss and body serums ...