SAN FRANCISCO, Calif.— Few people who’ve had the opportunity to experience augmented reality have questioned its relevance or potential. Once you’ve tried something like Microsoft’s HoloLens, it’s ...

Seven surprising shifts in 2026 are rattling augmented reality and the companies chasing it. This moment matters because ...

Alarmed By Five 2026 AR Shifts, Readers Should Reassess Their Tech Bets. TechCrunch and other outlets reported a flurry of ...

Lenovo brings Google's Tango to consumers with Phab2 Pro smartphone, enabling a whole new class of augmented reality applications. Share on Facebook (opens in a new window) Share on X (opens in a new ...

A measuring tape is one of those tools that always seems to be missing when you need it most. What you do have, though, is your phone, and its camera can actually serve as a handy substitute for a ...

Augmented reality is one of the hottest topics in gaming right now. Easy one, as I already placed my bet at my talk in PGC Helsinki: AR through the phone is a gimmick for games. It's the feature ...

Why Cosm, Xreal, Immotion, and XRHealth are among Fast Company’s Most Innovative Companies in augmented and virtual reality ...

Virtual reality and augmented reality are both on the rise, but companies are still figuring out the best way to input commands for altered reality devices. Devices like the Oculus Rift rely on more ...