When this thing starts spinning, things get very, very weird. Photo from the animation, based on work by Arthur Shapiro I do so love making your brains melt, dear BA Bloggees. That’s why I post the ...

This amazing optical illusion has been put forward as a visual personality test that can reveal whether you’re right-brained or left-brained. That’s totally bogus, of course, but it doesn’t make the ...

Spinning optical illusions are some of the most mind-boggling out there – as was proved by the amount of people that viewed that spinning horse optical illusion many years ago (it almost broke ...

Every now and then, we come across a new optical illusion that leaves us staring at them for quite some time until we start questioning reality. And this optical illusion shared online is a case in ...

A psychology professor has found that the way people perceive the Silhouette Illusion, a popular illusion that went viral and has received substantial online attention, has little to do with the ...

OPTICAL illusions work by playing tricks on your mind. But as it turns out, the imagery is more than just find and game – some pictures can actually improve our ...

Exposure to a common visual illusion may enhance your ability to read fine print, according to new research. Exposure to a common visual illusion may enhance your ability to read fine print, according ...