Normally airline advertisements try to hook with you with Great Deals™ or an awkward rendition of your grandpa's favorite song. Not Delta's latest advertisement. This Delta ad reminds us of the ...

One of the most common errors I encounter in ads that seem to need makeovers is a reluctance to accept that the largest word in the ad is the headline or “handle,” which describes or suggests the ...

You value independent local news, so become a sustainer today to power our newsroom. Everyone else can go home because Delta Air Lines has officially won the niche marketing game. There appears to be ...

When it comes to surprises, not much will ever to top the “Candid Camera”-like stunt Naperville’s Lisa Smith pulled on her daughter Laura. Her effort was part of an advertising campaign video by Delta ...