The nation’s largest pork producer, Smithfield Foods, Inc., had a complaint filed against it Thursday morning that alleges instances of false and misleading advertising related to the company’s ...

“Brand owners and trademark counsel alike should also be on the lookout for overreaching environmental marketing claims.” In addition to marketing lawyers, brand owners and trademark counsel alike ...

Environmentally-responsible or “green” marketing is a business practice that takes into account consumer concerns about promoting preservation and conservation of the natural environment. Green ...

Ads are ubiquitous in many people’s lives, whether on billboards across our cities or on our phones as we’re tracked across the internet. That’s a huge amount of power and influence. For example, ads ...

Brands should prepare for greater consumer concern about the impact of advertising on the environment, according to a report based on public polling conducted across 19 countries this summer and ...

Just 8 per cent of British TV adverts over the last three years have included an environmental message, despite increasing public demand for climate action and advertising being an effective medium ...

Volkswagen has one of the poorest records amongst volume vehicle manufacturers in terms of reducing the average CO2/km emissions from its new car fleet but this week it launches a new print campaign ...