You can tell Pepsi-Cola's creative team had a lot of fun with their Super Bowl budget this year. Summoning not one, but five hip-hop legends, Pepsi has once again forgone an in-game ad, pouring spend ...

Pepsi is pouring it on in Coke’s house — injecting some fizz into its biggest rivalry during the buildup to the Super Bowl. While the visitors had called for a “cola truce” on social media with the ...

It's been two weeks since the Super Bowl, but the most important data from advertising’s biggest night lands now, after the noise has died and the industry has moved on to arguing about something else ...

Some marketers still weigh and measure the value they get out of running Super Bowl commercials, but not PepsiCo. The CPG giant is doubling down this year, running the most brands it ever has during ...

Forbes contributors publish independent expert analyses and insights. Pam Danziger reports on retail, focused on the luxury consumer market. This voice experience is generated by AI. Learn more. This ...

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To continue reading this content, please enable JavaScript in your browser settings and refresh this page. Preview this article 1 min Thirty-second spots cost up to ...

This voice experience is generated by AI. Learn more. This voice experience is generated by AI. Learn more. Budweiser's Clydesdales and Lincoln the Eagle were featured in this year's Super Bowl ad.

This year, the ads will play in between quarters as the two teams fight it out for the Lombardi Trophy at the Levi's Stadium in Santa Clara, California. The Daily Mail has now rounded up the best and ...