In the courtroom, statistical evidence can be a powerful asset, but only when jurors understand the story the numbers tell. When that clarity is missing, critical data can be misinterpreted or ...

McShane, Blakeley B.; Bradlow, Eric T.; Lynch Jr., John G.; Meyer, Robert J. "Statistical Significance" and Statistical Reporting: Moving Beyond Binary. Journal of ...

Dealing with clinical studies can be one of the more challenging aspects of being an advertising/marketing lawyer, particularly if you are one of many lawyers who took the political science/econ route ...

Research is usually denoted to be effective with the terms “statistically significant”. If a significant difference is observed, the difference between groups is pronounced. Researchers are now ...

Researchers from Northwestern University, University of Pennsylvania, and University of Colorado published a new Journal of Marketing study that proposes abandoning null hypothesis significance ...

Every research lab is constantly innovating; either by creating something new or by understanding the equations and statistics underlying each vital subject, the stakes are high. With trillions of ...