“In a world where 81% of cardholders expect brands to enhance their travel experiences, we saw an opportunity to raise the bar,” said Ben Harrell, Managing Director, U.S. at Booking.com. “Today’s ...

AMSTERDAM, 9 October 2025 - Today, Booking.com has announced the launch of its first customer-facing agentic AI innovations: Smart Messenger and Auto-Reply, designed to make partner-to-guest ...

AMSTERDAM, 30 October 2024 - Booking.com, one of the world’s leading digital travel platforms, is expanding its AI-powered features to deliver more tailored and time-saving solutions for travelers.

In 2025, 93% of global travelers expressed a desire to make more sustainable travel choices, with 58% actively changing their travel habits to do so, as indicated in Booking.com’s Sustainability and ...

Booking.com’s 2026 Travel & Sustainability Report reveals a growing tension in travel decisions, with nearly three quarters of travelers globally saying they consider extreme weather risk when ...

Amid the constant hum of modern life, travelers around the globe are increasingly seeking meaningful ways to reconnect with ...

AMSTERDAM, 27 June 2023 - Booking.com, one of the world’s leading digital travel platforms, has announced its new AI Trip Planner, which will launch in beta to a selection of US travelers in the ...

AMSTERDAM, 22 APRIL 2025 – Today Booking.com released the 10th edition of its annual research exploring consumer attitudes and intentions with regards to the social and ecological impact of travel.

AMSTERDAM, 23 JULY 2025 – Today, Booking.com released The Global AI Sentiment Report, drawing on insights from over 37,000 consumers across 33 markets to explore how people are using, trusting, and ...

AMSTERDAM, 22 APRIL 2024 – Today, Booking.com releases new research, with insights gathered from more than 31,000 travelers across 34 countries and territories, exploring the latest consumer attitudes ...

AMSTERDAM, 20 APRIL 2026 - Today Booking.com released its 11th annual research report into consumer attitudes and understanding of the social and environmental impact of travel. With insights from ...

AMSTERDAM, 15 OCTOBER 2025 - Travel has always been personal, but in 2026 it will move far beyond one-size-fits-all itineraries. In 2026, travelers will reject conventions and lean into passions that ...