If you can’t measure it, it probably doesn’t matter.” Jason Fairchild knows that won’t please everyone, but with Pinterest ...

For an industry built on precision, marketing’s relationship with AI is becoming increasingly uneasy. Speaking to The Drum at ...

While much of digital advertising was busy building identity graphs and chasing users around the internet, GumGum focused on ...

Analysts on WPP’s Q1 earnings update were less concerned with another quarter of revenue decline as they tried to gauge ...

Some leaned heavily into advanced infrastructure – connecting first-party data into walled gardens in real time. Others were ...

At The Drum’s Commerce Media Global Leaders’ Forum, Tom Goodwin opened his talk with a contradiction that ran through the ...

Tesco is doubling the reach of its Free Fruit & Veg for Schools program from September as the supermarket looks to help more ...

Connected TV has spent years borrowing the language of performance marketing. It promises outcomes, efficiency and measurable ...

The decline is also evident in CEOs’ assessments of core leadership skills. Ratings for problem-solving fell from 57% to 49%, ...

Neither campaign is trying very hard to explain what makes its AI meaningfully different. There may well be some brilliant, ...

When Angel Reese was traded, the brands attached to her had a decision to make. Not about whether the deal survived, but ...

Gartner predicts that 60% of brands will use agentic AI to deliver one-to-one customer interactions by the year 2028, often ...